About Jordi
Engineer · Filmmaker · Educator · Cultural Diplomat
I come from telecommunications, fell in love with cinema, and ended up as a cultural diplomat. Life is not a straight line — it is a tracking shot.
The short version
Born in Terrassa in 1977, I started studying telecommunications engineering because I wanted to understand how the world was connected. Then cinema found me — or maybe I found it — and I realised that the most powerful connections are not made with cables, but with stories. That dual DNA (engineer + filmmaker) has shaped everything I do since.
For 15 years I led the transformation of a former tuberculosis hospital into the Parc Audiovisual de Catalunya — a €31 million studio complex that went on to host productions for Netflix, Amazon Prime, Movistar+, Lionsgate and RTVE. The European Commission recognised it as “Best Practice in Innovation” in 2009. That experience taught me that creativity and infrastructure are not opposites: they need each other.
In 2017, Terrassa was designated UNESCO Creative City of Film, and I became its official Focal Point — the person responsible for connecting our city with the global UNESCO Creative Cities Network. From 2021 to 2024, I coordinated the entire Film Subnetwork, mediating between cities on five continents and working directly with the UNESCO Secretariat and Assistant Director-General for Culture.
Today I direct audiovisual projects at the Terrassa City Council, teach at the University of Barcelona and UPC Barcelona Tech, serve as a jury member for international competitions like the Xiaomi Imagery Awards (in collaboration with Leica), and volunteer every week at the Spanish Red Cross homeless shelter — because if culture is transformative, it cannot have an entry fee.
Education
MSc in Ambient Intelligence & Multimedia — Universitat Autònoma de Barcelona (9.11/10)
MA in Thought & Creativity for the Technological World — Universitat Ramon Llull (9/10)
PGDip in Usability, Accessibility & UX — La Salle Engineering (9.5/10)
BA in Film & Audiovisual Media — ESCAC / University of Barcelona (8/10)
BSc Telecommunications Engineering — La Salle / Universitat Ramon Llull
PGDip in Ancient Egypt — Universitat Autònoma de Barcelona
Summer Programmes — University of Cambridge (2015, 2016)
Cinematographic Photography Workshop — EICTV, Cuba (2005)
Languages
Spanish & Catalan — Native
English — C1 (IELTS 7.5)
French — B1-B2
Jordi 's site 