I come from telecommunications, fell in love with cinema, and ended up as a cultural diplomat. Life is not a straight line — it is a tracking shot.

Born and raised in Terrassa, Catalonia, I have spent more than two decades exploring the space where audiovisual culture, emerging technology and public policy meet. From transforming an abandoned hospital into one of Spain’s benchmark studio complexes to representing Terrassa as UNESCO Creative City of Film on the global stage — my work is about building bridges.

Engineer by training, filmmaker by vocation, educator by conviction. I teach at the University of Barcelona, design virtual production programmes at UPC Barcelona Tech, and run audiovisual literacy workshops for homeless residents at the Red Cross shelter. Because culture belongs to everyone.

Director of Audiovisual Projects

Parc Audiovisual de Catalunya & Terrassa City Council

Advising the city government on audiovisual strategy, leading the TRS Film Lab (€250K ICAA-funded), and driving innovation in VR, LED walls and virtual production.

UNESCO Focal Point

Terrassa — Creative City of Film

Official liaison with the UNESCO Creative Cities Network since 2017. Former Coordinator of the entire Film Subnetwork (2021–2024). Speaker at UCCN conferences worldwide.

University Lecturer

University of Barcelona & UPC Barcelona Tech

Teaching communication theory and (post)photography. Academic Director of a micro-credential in Virtual Production with Unreal Engine. 40+ theses supervised.

International Jury & Speaker

From Xiaomi to MONDIACULT

Jury member for the Xiaomi Imagery Awards 2024 (with Leica). Panellist at MONDIACULT 2025, EU Council Presidency SOM, and UNESCO conferences across four continents.